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Interview: PivotRoots MD Shibu Shivanandan says, “Programmatic comes with the promise of transparency, efficiency and more balanced media buys outside of the duopoly
Sandeep Balani, India Head – OutBrain has recently caught up with Shibu Shivanandan, Founder & Managing Director of PivotRoots – a leading agency and...
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WATConsult Executive VP Sahil Shah says, “2020 is the year we will be 100% programmatic.”
Like everywhere else, the Indian digital market is very much controlled by the big three where most of the ad dollars get invested. But India...
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