India's Budget 2025-26 Coverage
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Topics: Google Marketing

Beyond Cookies: Exploring the Evolution of Affiliate Marketing in a Privacy-Centric Landscape

The affiliate marketing landscape is undergoing a significant transformation as privacy concerns and regulatory changes reshape the digital ecosystem. Traditionally, affiliate marketing has relied...

Adtech space has been dominated by a few DSPs: Mani Gopalaratnam, CEO of Resulticks

Speaking to TechGraph, Mani Gopalaratnam, CEO & CTO of Resulticks has said, "The programmatic or marketing ad tech space has been dominated by a...

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