India's Budget 2025-26 Coverage
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The Effects of 5G on Digital Marketing in a New Era

The rollout and adoption of 5G in India have been comparatively quicker and less cumbersome when compared to that of 4G. By March, around...
Business

In Conversation With Kavita Shenoy, Founder & CEO of Voiro

Speaking to TechGraph’s Editorial team, Kavita Shenoy, Founder & CEO of Voiro said, "Although the programmatic ad tech is rapidly evolving, the problem of...
Inside

Adtech space has been dominated by a few DSPs: Mani Gopalaratnam, CEO of Resulticks

Speaking to TechGraph, Mani Gopalaratnam, CEO & CTO of Resulticks has said, "The programmatic or marketing ad tech space has been dominated by a...
Business

Interview: PivotRoots MD Shibu Shivanandan says, “Programmatic comes with the promise of transparency, efficiency and more balanced media buys outside of the duopoly

Sandeep Balani, India Head – OutBrain has recently caught up with Shibu Shivanandan, Founder & Managing Director of PivotRoots – a leading agency and...
Inside

WATConsult Executive VP Sahil Shah says, “2020 is the year we will be 100% programmatic.”

Like everywhere else, the Indian digital market is very much controlled by the big three where most of the ad dollars get invested. But India...

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