Topics: Advertisement Business

Rise of hyperlocal advertising; Targeted commercials gaining ground

In the contemporary digital landscape, the pursuit of pinpointing the ideal audience has evolved into a finely tuned endeavor. The advent of hyperlocal advertising has revolutionized...

Social Alchemy: Mastering Ads in the Digital Realm

Embracing the intricacies of digital marketing and the concept of social alchemy involves a sophisticated strategy that seamlessly integrates a nuanced understanding of social...

Hyperlocal Solutions and the Future of Personalised Marketing

In the ever-evolving marketing landscape, brands constantly seek innovative strategies to connect with their target audience. One such game-changer is the emergence of hyperlocal...

Interview: CEO Amit Relan On mFilterIt Approach to Ad Fraud Prevention

During the interview with TechGraph, Amit Relan, Co-Founder and CEO, mFilterIt outlined the overview of how the ad fraud prevention market has evolved over...

The Effects of 5G on Digital Marketing in a New Era

The rollout and adoption of 5G in India have been comparatively quicker and less cumbersome when compared to that of 4G. By March, around...

Unleashing App Revenue Potential: Expert Tips and Tricks

In the fast-paced and competitive landscape of mobile applications, seasoned developers and adtech experts continuously seek innovative strategies to optimize their app revenue potential....

In Conversation With Kavita Shenoy, Founder & CEO of Voiro

Speaking to TechGraph’s Editorial team, Kavita Shenoy, Founder & CEO of Voiro said, "Although the programmatic ad tech is rapidly evolving, the problem of...

Prospects that performance marketing offers for D2C brands

It's 2022, and direct-to-consumer (D2C) brands are here to stay. In the last 2 years, people's buying habits have seen a 180° turn. Traditional...

5 Reasons Why You Should Focus On Mobile Marketing

In this era of digital marketing, mobile marketing has become the new normal. We can not live a single day without our smartphones. By...

Interview: “In-app advertising to be the next destination for advertisers,” says Arpit Jain, Founder of GreedyGame

In a conversation with TechGraph, GreedyGame's founder & CEO said, "There is no doubt that in-app advertising is going to be the next destination...

TechGraph launches ‘Undekhi Khushi’ initiative for the Education of Childrens & Animals healthcare

Today, we at TechGraph has announced the launch of our new initiative named 'Undekhi Khushi' in India. Under the initiative, TechGraph will donate 20% of...

Outbrain Responds to the United Nation’s open brief to stop the spread of COVID-19

World's leading discovery and advertising platform, Outbrain on Monday, announced that "It is now the part of the collective who have responded to the...

Interview: PivotRoots MD Shibu Shivanandan says, “Programmatic comes with the promise of transparency, efficiency and more balanced media buys outside of the duopoly

Sandeep Balani, India Head – OutBrain has recently caught up with Shibu Shivanandan, Founder & Managing Director of PivotRoots – a leading agency and...

WATConsult Executive VP Sahil Shah says, “2020 is the year we will be 100% programmatic.”

Like everywhere else, the Indian digital market is very much controlled by the big three where most of the ad dollars get invested. But India...

Walmart to make its first direct pitch to big corporate advert buyers at New York event

Walmart Inc will meet large consumer goods companies and advertising firms for the first time in New York next week to pitch its advertising...

InMobi acquires Sprint’s mobile advertisement business

(Reuters) - Sprint Corp has sold the mobile data and advertising company it created in 2012 to InMobi, which provides technology for marketers, in...

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