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Topics: Ad Fraud

The Role of Behavioral Biometrics in Online Fraud Protection

The modern-day hacker has an almost unlimited repertoire of potential attack vectors to choose from when aiming to steal financial or private information from...

Rise of hyperlocal advertising; Targeted commercials gaining ground

In the contemporary digital landscape, the pursuit of pinpointing the ideal audience has evolved into a finely tuned endeavor. The advent of hyperlocal advertising has revolutionized...

The Death of Cookies: What’s Next for Digital Marketing?

The gradual decline of traditional cookies has sparked profound contemplation within the world of digital marketing leading to the question – what next? As...
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Interview: CEO Amit Relan On mFilterIt Approach to Ad Fraud Prevention

During the interview with TechGraph, Amit Relan, Co-Founder and CEO, mFilterIt outlined the overview of how the ad fraud prevention market has evolved over...
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