India's Budget 2025-26 Coverage
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Topics: Ad Fraud

Evolution of Festival Advertising – A journey from Traditional to Hyperlocal Strategies

When it comes to festival advertising, brand strategies have seen notable changes shape the landscape. As the heat gets turned up the advertising space...

5 Tips to Expand Your Client Base Efficiently

Growing your client base is essential for the success and sustainability of your business. However, achieving this growth requires strategic planning, consistent effort, and...

The Role of Behavioral Biometrics in Online Fraud Protection

The modern-day hacker has an almost unlimited repertoire of potential attack vectors to choose from when aiming to steal financial or private information from...

Rise of hyperlocal advertising; Targeted commercials gaining ground

In the contemporary digital landscape, the pursuit of pinpointing the ideal audience has evolved into a finely tuned endeavor. The advent of hyperlocal advertising has revolutionized...

The Death of Cookies: What’s Next for Digital Marketing?

The gradual decline of traditional cookies has sparked profound contemplation within the world of digital marketing leading to the question – what next? As...

Interview: CEO Amit Relan On mFilterIt Approach to Ad Fraud Prevention

During the interview with TechGraph, Amit Relan, Co-Founder and CEO, mFilterIt outlined the overview of how the ad fraud prevention market has evolved over...

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