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Rakesh Raghuvanshi

5 POSTS
Rakesh Raghuvanshi, Founder and CEO, Sekel Tech.

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Rise of hyperlocal advertising; Targeted commercials gaining ground

In the contemporary digital landscape, the pursuit of pinpointing the ideal audience has evolved into a finely tuned endeavor. The advent of hyperlocal advertising has revolutionized...

Are Smart TVs Spying on Your Privacy? Navigating Data Privacy Risks in the Age of Smart Technology

With the increasing popularity of Smart TVs, more and more households are embracing the wide range of features and functionalities they offer. The appeal...

The Death of Cookies: What’s Next for Digital Marketing?

The gradual decline of traditional cookies has sparked profound contemplation within the world of digital marketing leading to the question – what next? As...
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Hyperlocal Solutions and the Future of Personalised Marketing

In the ever-evolving marketing landscape, brands constantly seek innovative strategies to connect with their target audience. One such game-changer is the emergence of hyperlocal...

Unlock Your Business’s Full Potential By Harnessing The Power Of Data And Expanding Your Market Reach

In today's fast-paced, data-driven business environment, unlocking a business's full potential lies in harnessing the power of data. By effectively utilizing first-party data, businesses...

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