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Yamaha Motors looks for 10 percent market share in the Indian two-wheeler segment

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With an eye on garnering 10 percent of the two-wheeler market in India in the next five years, Japan’s Yamaha has started studying plans to add additional capacities here, according to a top company official.

Yamaha, which currently has an annual production capacity of 1.7 million units, is looking at 2.5 million units by around 2023.

“Our aim is to have a total of 10 percent market share across the two-wheelers segment in India in the next five years, up from the current 4 percent,” Yamaha Motor India group of companies Chairman Motofumi Shitara told PTI in an interview.

In the premium sports motorcycle segment, the company already has 10 percent market share in India, he added.

In the April-February period of the ongoing fiscal, the company sold 7,32,006 units in the domestic market, up 0.7 percent from the year-ago period.

The Indian two-wheeler market stood at 1,97,40,727 units during the period.

When asked about the company’s future production plans, Shitara said Yamaha would need additional capacities in order to meet its mid-term target. “For the next two years we will have enough capacity but beyond that we will need extra capacity,” he said.

When asked if the company would set up a fresh plant or expand existing facilities, he said, “we have not decided on that. We’ve started studying on what can be done,” Shitara added.

Yamaha currently has two plants, one at Greater Noida in the National Capital Region and one in Chennai.

Bullish on India, he said the rising income keeping pace with the country’s economic development makes this an attractive market for the future.

He, however, said both in motorcycle and scooter segment Yamaha would play in the premium, fun to drive segment and avoid the mass commuter category.

Asked if Yamaha has plans for entering electric two-wheeler segment in India, he said, it would depend on how the supporting infrastructure for such vehicles develop in India, although the company is already working at global level on electric two-wheelers to be sold worldwide.

“Even if we enter the electric two-wheeler segment in India it will not be in the mass segment. We will ensure Yamaha ideology of fun to drive in our electric two-wheelers as well,” Shitara said.

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