META4 Group’s auto brand, Ellysium Automotives has announced the launch of ‘EVeium’ an electric vehicle (EV) two-wheeler brand in India.
“The brand will launch three electric scooters within one month, which will be Made-in-India brand, with all scooters of EVeium manufactured at the META4 group’s Voltly Energy manufacturing plant,” the statement said.
Voltly Energy recently signed an MOU with Telangana Government to acquire a 15-acre land in Zaheerabad, Telangana to set up the manufacturing unit dedicatedly to electric vehicles. The brand has plans to invest over INR 250 cr to set up the plant which will be functional by the end of this fiscal year.
Speaking on the launch, Muzammil Riaz, Group CEO of META4 Group said, “We aim to build quality-driven EVs at affordable rates for Indian customers under the Fame2 approvals set by the Indian regulatory authority. Many electric vehicle brands in the market are launching products that only contributed to the negative image of electric vehicles. With a professional and skilled team, we are ready to reform the Indian minds on that riding a safe and confident EV feels like.”
“EVeium has started onboarding dealers and is determined to have its presence in Maharashtra, Gujrat, Tamil Nadu, Andhra Pradesh, Telangana, Kerala, Karnataka, Delhi- NCR, Uttar Pradesh, Madhya Pradesh, Odisha, and West Bengal by the end of fiscal 2022-23 as a part of its initial expansion plan,” the brand further added.
Commenting on the development, Aditya Reddy, Vice President for Sales & Marketing at EVeium said, “With global fuel price inflation and increased environmental protection awareness, launching our own e-Mobility brand EVeium in India is a strategist’s dream. We are introducing 3 electric scooters keeping in mind the country’s value positioning and mobility competition. Also, we intend to make a complete Made-in-India product which will help the brand control quality and technology as per the requirements of the Indian customers.”